WorldBrief සිංහල
Science

Apple to raise prices as AI boom drives chip costs, while ethical concerns about AI grow

The surging demand for AI is increasing chip costs, leading Apple to anticipate price hikes, as researchers also warn about AI's potential for generating harmful content.

By World Brief · 2026-06-18
Apple to raise prices as AI boom drives chip costs, while ethical concerns about AI grow

Image is an AI-generated illustration, not a real photograph.

Apple is preparing to increase product prices across its lineup, including iPhones, iPads, and Macs, due to a significant surge in the cost of memory and storage chips. CEO Tim Cook stated that these price hikes are "unavoidable" as the booming demand for artificial intelligence (AI) data centers has quadrupled chip prices over the past year, creating an unprecedented supply strain. Apple, despite its considerable market power, has found the situation unsustainable after attempting to absorb these escalating costs. Analysts anticipate potential increases of $100-$150 for devices like the upcoming iPhone 18, with some projections reaching up to $270 for premium models.

Concurrently, widespread ethical concerns regarding the rapid advancement of AI technology continue to grow. Researchers and experts are increasingly warning about the potential for AI to generate and disseminate harmful content, including misinformation, deepfakes, and biased narratives. These concerns extend to issues of privacy, data security, and the potential for AI misuse in areas like social engineering and cybercrime, highlighting a critical need for accountability and responsible development.

What each outlet emphasizes

Read it at the source

pymnts.com ↗ gulfnews.com ↗ investinglive.com ↗ indiatimes.com ↗ morningstar.com ↗

↗ Open the live World Brief site