Kylian Mbappé loses Chinese sponsors over 'Mao joke' backlash

Football star Kylian Mbappé has lost significant Chinese sponsorships following a backlash over an alleged joke referencing former Chinese leader Mao Zedong. Chinese brands Dongpeng, a sports drink company, and dairy giant Mengniu, both announced the immediate termination of their partnerships with Mbappé. These companies cited a "zero-tolerance policy" regarding any actions or words that offend national sentiments or hurt the feelings of the Chinese people.

The controversy stems from an online video where Mbappé reportedly described an internet meme depicting his face superimposed onto "some guy – I think he's a Chinese dictator," which was interpreted as a reference to Mao Zedong. The incident has ignited strong reactions across Chinese social media, with discussions about Dongpeng ending its cooperation with Mbappé trending on Weibo. Additionally, Chinese state broadcaster CCTV has reportedly suspended broadcasts of Spanish soccer league matches and games featuring Mbappé.

Jokes about Mao Zedong are considered highly disrespectful and a social taboo in China. Mbappé had previously addressed similar memes in an interview, noting that comparisons to figures responsible for widespread suffering were not humorous. The loss of these endorsements comes as Mbappé recently finished second in the 2026 Ballon d'Or.