Turning Point builds future for conservative movement, eyes 2028 primary

Turning Point USA is actively shaping the future of the conservative movement and preparing for the 2028 Republican presidential primary, following the assassination of its founder Charlie Kirk in September 2025. His widow, Erika Kirk, has since taken the helm as CEO of Turning Point USA and its affiliate, Turning Point Action. The organization is engaged in extensive on-the-ground organizing efforts, including registering voters and recruiting activists in crucial early primary states such as Iowa, New Hampshire, and Nevada, aiming to establish a robust grassroots network across all 99 counties in Iowa.

A significant focus of Turning Point USA's preparatory work is Vice President JD Vance, who is widely regarded as a primary beneficiary of their endeavors. Erika Kirk publicly endorsed Vance for the 2028 presidential race at the AmericaFest conference in December 2025, committing the organization's substantial resources to his potential campaign. While Vance has not formally announced his candidacy, stating he will decide after the 2026 midterm elections, he is anticipated to be an early front-runner in the Republican field.

The conservative youth group, recognized for its grassroots influence and ability to mobilize young voters, believes its early backing could provide a considerable advantage to Vance in a potentially crowded primary. However, some Republicans remain cautious, questioning whether Turning Point's significant online presence will effectively translate into tangible caucus-day support.